THE devaluation of the Fiji dollar is a windfall for the tourism industry, according to Tourism Fiji.
Chief executive Josefa Tuamoto said the devaluation was a major boost for the economy.
"In a nutshell, the devaluation means there has never been a better time to holiday in Fiji," he said.
"Alike other destinations around the globe, Fiji too has felt the effects of the current economic downturn since the beginning of the year.
"Our situation was further compounded by the state of floods affecting the destination in mid-January which obviously had an impact on what traditionally is one of our strongest months of the year.
'So the devaluation can be considered timely in many respects."
Mr Tuamoto is confident the devaluation will have immediate and very positive ramifications for the tourism industry and its overseas partners.
"Our dollar has appreciated quite significantly in the last two years," he said.
"While Fiji has always represented fantastic value to our visitors, there were some pockets within the international travel industry that had implied the destination was becoming overpriced.
"That's is certainly not the case now as the devaluation will bring the Fiji dollar in line with the currencies in our major source markets - especially Australia and New Zealand - where we will be driving the value for money message as part of our overall marketing of the destination."
