TOURISM Fiji-Korea appointed Kang Su-Hee as its tourism ambassador to Korea yesterday in Nadi.
Korea is seen by Tourism Fiji as an emerging market to Fiji in light of the current global crisis. Chairman Patrick Wong said there was a need for strategic partnership for the destination to maintain prestige, visibility and create consumer confidence through celebrities like Ms Su-Hee.
"We are excited about this initiative in South Korean market and confident that this is an investment into the future for Fiji," he said.
Ms Su-Hee is a super model, singer and Korean television actress and in the country for a ‘Food TV' program shooting that will be used to create a Fiji Travel Guide for circulation in Korea.
Tourism Fiji South Korean representative, Daisy Park said it was critical that Fiji maintains its marketing stamina in all source markets. She said it was important to remain focused with the marketing dollar paying off in the end.