Joint venture a success

Sera Lagilagi shops at the newly opened Max Val-u Harvest Supermarket at the World Harvest Centre in Kinoya on Wednesday, July 11, 2018. Picture: JONACANI LALAKOBAU

FINDING an affordable supermarket within walking distance from home is hard to come by.

For Sera Lagilagi, 51, spending money on groceries is one hassle and spending money to transport it home to Newtown is another.

But all that will now end with the recent opening of Max Val-U Harvest Supermarket in Kinoya yesterday.

“I used to shop here before when it was Harvest Supermarket and when it closed, I had to travel to Valelevu or Nabua to do my shopping,” Mrs Lagilagi said.

“I am happy it has opened again because it is walking distance from home and the price of groceries is affordable.”

Mrs Lagilagi was one of the first customers who made use of the low prices offered at the newly opened supermarket.

Carpenters Fiji Ltd director retail and marketing Sabaratnam Kunaseelan said they were happy with their first business joint venture with Harvest Supermarket.

“Seeing how Max Val-U has worked members of the business arm of Harvest Supermarket who have been in the same scenario for the past two years came to us for assistance,” Mr Kunaseelan said.

“They realised they were not doing well and they approached us if we could do something together.”

Mr Kunaseelan said further discussions and meetings had resulted in the opening of the supermarket that would cater for the eager shoppers in the Nasinu community.

He added the new supermarket would have special and affordable prices until the weekend when the special rates will end.

“From today (Wednesday) until Sunday, this supermarket is offering the lowest prices on all its products on the shelves and I urge customers to make use of it as it will not last long.”

Global Harvest Holdings Ltd chairman Pastor Laisiasa Jioji said the business arm of the church is grateful for the assistance of Max Val-U in reopening the supermarket as it would greatly benefit the Nasinu community.

“This is a great venture and we are happy to be able to serve the community with the reopening of the supermarket,” Mr Jioji said.