Designer focus

Fijian designer Michael Mausio, with his "Mausio" collection during the Fiji Fashion Week. Picture: FOTOFUSION/SUPPLIED

Fijian designer Michael Mausio, with his "Mausio" collection during the Fiji Fashion Week. Picture: FOTOFUSION/SUPPLIED

NOTHING is more exciting in fashion than seeing new and emerging talent take up the mantle of design.

Fiji Fashion Week , now a global brand has throughout its 10-year history been the trade event for all designers to showcase their new or next collection.

As a fashion platform — an opportunity to help a brand build an identity, FJFW since 2008 has assisted a plethora of local designers to become successful businesses and household names.

Designers such as Carolyn Ahkoy, Ilai Jikoiono, Rachel Fairfax, Elaine Taylor, Hupfeld Hoerder, Moira Solvalu John, Robert Kennedy, Jadeine Whiteside, Aisea Konrote, Anton Conway Wye, Pacific Island Art, Epeli Tuibeqa, Michael Mausio, Samal Singh, Su Samuels, Epi Nasaroa, Yolla Johns, Ana Rabuka, Rosie Semisi and Letila Mitchell have all chosen to show collections, or launch their brand, at Fiji Fashion Week who has continued to support them all through their careers.

Carolyn Ahkoy, a two-time Best Designer award winner, Ilai Jikoiono won the Emerging Designer of the Year Award in 2017 and was awarded a place in the Certificate IV in Applied Fashion course run by the APTC (a prize secured for him by FJFW); Rachel Fairfax and Robert Kennedy were invited to participate in the Mercedes Benz Fashion Week Australia in 2016 and Aisea Konrote, Epeli Tuibeqa, Hupfeld Hoerder, Robert Kennedy, Pacific Island Arts and others were invited to Los Angeles Fashion Week 2015 — all of these are firsts for international exposure for Fijian designers; Su Samuels, Epi Nasaroa and Epeli Tuibeqa were recommended to attend the APTC Certificate III in Applied Fashion and Technology in 2017.

FJFW is beside local designers every step of the way.

“At the heart of what Fiji Fashion Week does, is bringing together Fijian designers, an audience of potential buyers, and to provide ongoing promotion that enables the growth of fashion and the industry to benefit Fiji.

“My team and I have dedicated the past 10 years to identifying and creating opportunities to show collections, help designers grow their business and building a future for fashion in Fiji,” says Ellen Whippy Knight, managing director of Fiji Fashion Week.

“We have seen remarkable growth and willingness by our designers to take risks, put themselves out on to the runway to share their creativity and vision. We will continue to support our local designers to do so.”

With more than 110,000 followers on Facebook, FJFW has a captured market in terms of ensuring the local designers achieve maximum exposure.

It is all about the designers — providing the best platform, with the largest audience.