Clean up, it's our campaign
Taking pride in Fiji is a key part of the reason why Fiji Times Limited has thrown its support into this year's Clean Up Fiji campaign.
Fiji Times Limited acting chief executive officer Rex Gardner yesterday endorsed the company's support for the November 22 campaign, saying he hoped strong publicity would encourage people to focus on and clean up their environment.
"The cleanliness of our streets, waterways and coastline says a lot about who we are and what our values are," he said.
"For visitors, it is particularly important to show we are serious about the environment."
Dirty, rubbish-strewn streets and overflowing bins were a complete "turn-off" to tourists, he said.
Fiji Times Limited was committed to initiatives that advance a better environment for the nation as a whole.
"The goals of Clean Up Fiji Day are also in line with our commitment to the environment through our One Degree initiative," Mr Gardner said.
Fiji Times Limited editor-in-chief Netani Rika said every day in November would see the flagship publication put the spotlight on the Clean Up Fiji campaign.
"We believe it is our responsibility and our challenge to take on such issues for a better future for us all," he said.
Fiji Times Limited publishes five top publications: The Fiji Times, Sunday Times, Nai Lalakai, Shanti Dut and Kaila! and Fiji's most visited websites: Fiji Times Online, Rugby Times, Sotia Central, Classifieds Online and My Fiji Guide.
Clean Up Fiji Day first began in 1996 and grew into an outstanding community participation event the largest in Fiji's modern history.
The event brings communities together in unity to clean up the environment.
The 2006 campaign attracted more than 41,000 people nationwide who collected more than 100,000 cubic feet of litter.
The 2008 Clean Up Fiji Day will be held on Saturday, November 22 nationwide, and is due to be launched next Friday.