A legacy built over 50 years
29 March, 2018, 12:00 am
THE late Harilal Dosa, founder of the company had an eye for intricate detailing which has helped Anita Jewellers open up to a new horizon in the jewellery industry.
His efforts were further reinforced by the current board of directors who have upheld the legacy while placing in new business models to the original foundations of the business and adhering to the principles of its forefathers which explains the group’s firm grounding in fair business practices and ethics.
With this motivation and drive Anita Jewellers has now successfully branded itself as the leader in the jewellery industry with retail showrooms in Suva, Nadi, Ba and Lautoka.
At Anita Jewellers Ltd we specialise in 9ct, 18ct, 22ct gold, silver and diamond jewellery.
Our wide range of jewellery are imported from Singapore, India, Dubai, Europe, Australia and New Zealand.
Receive gifts with purchase of more than $20. Special attraction for kids: stand a chance to meet your super heroes and take photos with them.
Specials on diamond jewellery with up to 60 per cent off; 22ct jewellery specials from as low as 99 per gram; 9ct gold his and hers ring set from $789.
Message from the general manager Mohit Jogia
Anita Jewellers has been operating in Lautoka since 1975, and we really needed a facelift with the growing economy of Lautoka City, plus we are operating our business in the heart of the city. So the timing of the new premises with a facelift meeting international standards could not have been any better.
We are also planning to upgrade our Ba and Suva showrooms in the future.
Customer satisfaction is our prime focus and to meet that satisfaction we had to maintain our quality in terms of customer service and the quality of the jewellery we sell.
But that’s not where the quality ends, our after-sales service which includes the making of gemstones rings, special item orders from customers, and even repairing customers broken jewellery had to be of top quality and to meet these standards we have acquired specialists from India who are experts in these criteria.
Along with this we have also acquired state-of-the-art machinery for jewellery maintenance and repairs and that gives us a competitive advantage.
Our BIS Certified Hallmarked jewellery collection from India is a sentiment to our luxurious designer collection in which items vary from piece to piece and are not repeated to make customers feel special with elegance. Many of our customers both local and international opt for these designer wear.
We have also expanded our range by introducing brands such as Swarovski Elements, Steel Time Stainless steel jewellery, Maxevan & Co fashion jewellery and antique vintage collectables.
We also do photo engraving in steel plates to make everlasting memories. We are in the process of introducing more branded jewellery at affordable prices in Fiji.
Anita Jewellers, with its revamped identity and a stunning new branch at Vitogo Pde, has solidified its unrivalled presence in the city of Lautoka. Anita Jewellers has been the hallmark of quality and craftsmanship since five generations.
Right from our courteous and well-motivated staff, our creative and skilled jeweller to the visionary management — everyone in the Anita Jewellers family plays his or her part well.